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Discount and promotional logistics under control

Promotional goods on the shelf on time, processes from planning to delivery from a single source

ULD manages discount and promotional logistics where time windows are tight, volumes are high and room for maneuver is limited. Since our founding, discount logistics has been one of our core competencies. We plan, consolidate and control your promotions from the plant to the store. In this way, we ensure that the goods arrive in retail on time, in full and in line with discounter standards.

Process control

Promotional business requires reliable timing. We get involved in your planning at an early stage. We clarify volumes, target markets and promotion periods and integrate the specifications of retail logistics into a robust workflow. To this end, we coordinate producers, freight forwarders, central warehouse logistics and store delivery so that every pallet hits its designated slot and deliveries remain controllable.

Risk management

In promotional logistics, risks rarely arise by chance, but at known bottlenecks. Together with you, we assess realistic scenarios and choose suitable transport solutions. At the same time, we review the capacities of our partners and build up reserves where they will have an impact. This keeps your supply chain stable.

Data from warehousing, transport and delivery flows into our operational control. We identify capacity peaks at an early stage, prioritize critical shipments and adjust loading, routes and time windows. On this basis, we achieve a high level of on-time performance, while product availability on the market is ensured and any corrective action remains transparent.

Reliably implementing discounter specifications in day-to-day operations

We anchor retail logistics standards in clear processes: pallet setup, stacking heights, labeling, documentation, time-slot bookings and delivery processes. Our teams know the typical specifications of discounters in detail and translate them into daily routines. This reduces the need for coordination and protects sensitive schedules from avoidable deviations.

If you are planning a promotional project or would like to review existing structures, we support you from the first discussion through to stable implementation in day-to-day business. We analyze your current promotional logistics and identify specific levers. Together, we develop a solution that fits into your existing systems and relieves your teams in their daily work. If desired, we first test new workflows in selected promotions and then scale them up further in a controlled manner.

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